It´s all in the Sound!

When listening to a lot of the new music being released, I hear the same sounds repeating themselves. When someone does something different it stands out. The little simple things that creative studio work can do really matter. I love hearing new music that can bring new sounds as well. So what I´m saying is that my production strategies are finding that sound that makes the artist unique and original, but also keeping to the vision of the genre.

Please let me know your thoughts on the topic of "sound" and new music. Is there a sound that you have heard lately that you really like?